When Was The Last Time You Googled Your Business?
Google is the most popular search engine today used worldwide, holding 91% of the market share.1 Google handles 3.8 million searches per minute on average across the globe. That makes out to around 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year.2 With so many people using google […]
Social Media: Which Platforms Should You Use to Market Your Business?
When it comes to social media, the different platforms available today are seemingly endless. Keeping up with what sites are new, popular, or can actually deliver results can be a daunting task. If you’re not utilizing social media marketing for your Hearing Care practice you should be. With 80% of customers engaging with brands on […]
Creating a New Year’s Promotion for Your Practice
With the New Year right around the corner, practice owners and patients alike are busy with all the Holiday festivities happening. Even if you missed the deadline to send out print mail marketing, don’t panic, there’s still time to plan some great digital New Year’s Promotions for your practice! A few great last minute ideas […]
The Top 5 Review Websites and Why You Need to be Listed on Them
Even if you understand how important reviews are for the success of your business (check out our blog post How Reviews Can Help You Sell More Hearing Aids) it can still be challenging to navigate the many different review sites out there and pinpoint exactly which review sites to focus on. Luckily, we’re here to […]
How Reviews Can Help You Sell More Hearing Aids
When was the last time that you searched for a review before purchasing a product or seeking out a service? Chances are it was fairly recent! According to 2021 online review statistics, 90% of consumers read online reviews. 1 Your potential hearing aid customers are no different. Some of the most important factors for consumers […]
What is a Website Audit and Why Do You Need One
Having a great-looking and functional website is essential for any business! Hearing aid consumers are using not only social media, but company websites to learn more prior to making a hearing aid purchasing decision. Searches for products, reviews, and prices are happening more today than ever before. 81% of shoppers will research the product or […]
Top 10 Reasons Why You Should Use a BUZZ Page
What is a BUZZ or landing page? A BUZZ Page, also known as a landing page, is a single-page website designed to generate BUZZ for your hearing care business through a lead-capture or conversion form! You can think of this website as a turnstile to your main website, where all relevant information about your office […]
10 Ways to Market your Practice Leading up to Christmas
With the holidays quickly approaching, if you haven’t already locked in your holiday marketing strategy now is the time to really get planning! We’ve composed a list of ten ways to market your practice specifically leading up to Christmas! 1. Themed Google Ads The holiday season is a great time to put out ads that […]
Black Friday and How to Manage Last-Minute Marketing
Black Friday – the Friday following Thanksgiving known to many Americans as a day full of big discounts and exclusive Holiday sales promotions that mark the beginning of the holiday shopping season. Spending for this Holiday season is expected to be BIG, with the sales total steadily climbing over the years. Holiday spending has the […]
The Importance of Keeping Your Business Facebook Page Active
Facebook– almost every business has one, but does every business owner recognize how important it is to keep your page accurate, active, and up-to-date? There are around 2.89 BILLION people who use Facebook!1 Among Americans 65 and older, 46% use Facebook.2 Seniors are the smallest but fastest-growing Facebook age demographic; the share of older Americans […]