Healthy Aging Month Marketing

September is Healthy Aging Month, an annual occurrence intended to focus national attention on the positive aspects of growing older and ways to maintain all aspects of good health as we age. The message of Healthy Aging Month is that everyone can take charge of their overall well-being by taking steps to age with a […]

Over-The-Counter Hearing Aids – What They Mean for Your Hearing Care Practice

Over-the-counter (OTC) hearing aids for mild-to-moderate hearing problems will hit the market later this fall.1 This means millions of Americans will now be able to buy hearing aids without a prescription or licensed professional at stores, pharmacies, and online.  OTC hearing aids are meant to be less expensive than professionally fitted hearing aids. One goal […]

Marketing for Grandparents Day 

Looking for a new theme to spice up your regularly scheduled marketing?  While everyone knows Mothers and Fathers’ day can be huge for retailers selling cards, gifts, or flowers, National Grandparents Day is a less celebrated holiday that is often overlooked This holiday takes place every year on Sunday after Labor Day, and while people may […]

Best Practices for Customer Interactions

Positive customer interactions and customer satisfaction are essential to every business. How you handle your communication with your customers can make or break your brand the reputation of your practice! No matter how great the products you carry are or the variety of services you offer, if your customer service is poor and your interactions […]

Understanding Consumer Behavior

Consumers are powerfully influenced by their emotions and environmental cues, as well as by the differences in options that are presented to them. By becoming more aware of these biases, we can develop a better pattern of thinking and more effective marketing.1 Consumer behavior refers to the study of what causes individuals and organizations to […]

Establishing Trust in Your Business and Brand

Establishing trust in your business and brand can seem like a confusing or daunting task, but is imperative for success! In business, establishing trust is what helps build positive customer relationships and later translates to sales. If you can get people to trust your brand, you gain long-term customer loyalty and establish the longevity of […]

Common Content Creation Mistakes

Content marketing is a strategic marketing approach focused on creating and distributing relevant online content for a clearly defined target audience.1 Companies of all sizes across various industries turn to content to foster brand awareness, educate audiences, and generate revenue.  Content marketing revenue reached nearly 66 billion U.S. dollars in 2022, and according to the […]

Utilizing Emotional Marketing

Have you ever taken a moment to consider what emotions you want your customers to feel when they see your marketing?  Understanding the power of feelings and emotional messages in your hearing healthcare marketing can be a powerful tool to reach your customers and positively influence their decision-making. That’s where emotional marketing comes into play.  […]

4 Reasons to Celebrate Christmas in July

The festive and jolly Christmas spirit is not limited to just the cold winter months! Christmas in July is a second Christmas celebration held in the summer season. This extra holiday started as a tradition 84 years ago on July 24th and 25th in 1933 at a girls’ camp called Keystone Camp in Brevard, North […]

Sizzling Summer Marketing Ideas 

Summer is fast approaching, and with the change in season comes a great opportunity to brighten up and add some sunshine to your marketing! According to the British Retail Consortium, the weather has the biggest influence on consumer behavior after the economy.1 It affects consumers’ emotional state, drives their purchase decisions, and dictates how much […]