Defining Your Customer Persona

When was the last time you analyzed your current data and strategy to understand your customers at a deeper level? In order to have a successful marketing strategy, you need to know who you’re marketing to. Defining your customer persona will help you better target your ideal customer. Sometimes known as buyer personas or audience […]

How to Add Value to Your Marketing

Marketing is more important today than ever before. Customers are spending more time carefully searching for well-reviewed products and services and being more mindful of their purchasing decisions.  Having a well-thought-out marketing strategy is absolutely crucial to the success of your business. If you’re not marketing your business, you will not be able to grow […]

Check Your Calendar: Important Dates for the Hearing Industry 

Did you know that February 7th, 2022 marks the beginning of Tinnitus awareness week?! While there are many traditional holidays that you can use to your marketing advantage such as Christmas or Valentine’s Day (check out our blog post “7 Valentine’s Day Marketing Ideas that Your Patients Will Love!”) there are also some great lesser-known […]

Converting Calls 101

Inbound calls are the meat and potatoes of growing your hearing practice. 92 percent of all customer interactions happen over the phone.1 With the proper training and a plan, every call is an opportunity. Calls can either allow your business to have a positive engagement with a current patient or to set up an appointment […]

Keeping Your Practice Up to Date with Marketing Trends for 2022

While you know how important it is to understand the latest advances in hearing aid technology, do you do the same with marketing for your practice? Marketing is ever-evolving. Those who are quick to adapt are those who see the most success and get the best results. In our lifetime already we have seen incredible […]

Are You Missing These 3 Key Customer Service Elements?

These days almost anything can be purchased online. Any type of product a customer could ever imagine is available right at their fingertips with a click of a button. Globally, 54% of all consumers say that they have higher customer service expectations now than they did just one year ago.1 What does this mean for […]

7 Valentine’s Day Marketing Ideas that Your Patients Will Love!

Love might not be in the air quite yet, but that doesn’t mean it’s too early to be planning for your hearing practice’s Valentine’s day marketing! Valentine’s day is a great opportunity to get creative, have some fun with your patients and help make it a special occasion for all! Here are 7 ideas to […]

Marketing and COVID-19

While the US is ringing in the new year amid a COVID-19 surge, experts warn it could continue to alter daily life for many Americans during 2022.1 The nation broke records at least four times over the last week for its seven-day average of new daily COVID-19 cases, reporting an all-time high of more than […]

10 Ways to Market your Practice Leading up to Christmas

With the holidays quickly approaching, if you haven’t already locked in your holiday marketing strategy now is the time to really get planning! We’ve composed a list of ten ways to market your practice specifically leading up to Christmas! 1. Themed Google Ads The holiday season is a great time to put out ads that […]