Black Friday and How to Manage Last-Minute Marketing

Black Friday – the Friday following Thanksgiving known to many Americans as a day full of big discounts and exclusive Holiday sales promotions that mark the beginning of the holiday shopping season. Spending for this Holiday season is expected to be BIG, with the sales total steadily climbing over the years. Holiday spending has the […]

The Importance of Keeping Your Business Facebook Page Active

Facebook– almost every business has one, but does every business owner recognize how important it is to keep your page accurate, active, and up-to-date? There are around 2.89 BILLION people who use Facebook!1 Among Americans 65 and older, 46% use Facebook.2 Seniors are the smallest but fastest-growing Facebook age demographic; the share of older Americans […]

Facebook Transitioning to ‘Meta’ – What Does It Mean For Your Practice?

A big headline in the news lately has been Facebook switching to Meta. This new name is indicative of what founder and CEO Mark Zuckerberg states is the company’s core ambition: to build the metaverse.1 A new brand, distanced from Facebook, ran under the same company. What does a transition from Facebook to Meta really […]