When was the last time that you searched for a review before purchasing a product or seeking out a service? Chances are it was fairly recent! According to 2021 online review statistics, 90% of consumers read online reviews. 1 Your potential hearing aid customers are no different.
Some of the most important factors for consumers when considering a new business or product include star rating, legitimacy, recency, sentiment, and quality.2 Much like we would ask friends and family for recommendations, review sites allow customers to do this online with just a few clicks. For nearly 9 in 10 consumers, an online review is as important as a personal recommendation.2 How are your hearing care practice reviews looking these days?
Not only are reviews important to customers, they are also incredibly important for the success of your hearing care business! Positive reviews can benefit your business in endless ways you might not even have considered. Just some of the potential benefits include:
– Establishing credibility. Credibility is an essential component of keeping clients, especially in a healthcare-related industry like hearing care. Without credibility, customers won’t be able to trust your Audiology or hearing care business or see its value.
– Insight into your current overall customer satisfaction. Analyzing reviews left by customers who have purchased hearing aids or utilized your hearing care services can provide valuable insight into what you’re doing right and what could be improved. You also have the opportunity to address any customer concerns on a personal level, which shows your potential customers that you care about and truly value your customers and their feedback.