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Top 10 Reasons Why You Should Use a BUZZ Page

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What is a BUZZ or landing page? A BUZZ Page, also known as a landing page, is a single-page website designed to generate BUZZ for your hearing care business through a lead-capture or conversion form! 

You can think of this website as a turnstile to your main website, where all relevant information about your office and promotions will be readily available, making it very easy for individuals to take action right away! Individuals will first be directed to this website whether from a print or digital campaign. 

Why is having a BUZZ Page important?

1. Drive traffic

Many companies send their leads from search traffic, social media, and email to their home pages. You could capture these leads more efficiently and at a much higher rate by instead sending them to a targeted BUZZ Page. Plus, BUZZ Pages have far fewer distractions than a typical home page so people tend to stay more engaged.

2. Build your brand

According to Direct Marketing News, 63% of people say that brand consistency plays a role in their spending and 34% of respondents are willing to spend more on a brand that is consistent in its messaging across channels.1

3. Improve SEO  

By utilizing landing pages, you’ll convert more of your new and returning visitors. Increased web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and rankings. Moving up just one spot in search results can increase CTR by an amazing 30.8%.2 If you’re going to go through all that trouble to get more visitors, you should give yourself the best shot at converting them and BUZZ Pages do just that!

4. Utilize your special offers

BUZZ Pages provide your special offers with an easy-to-locate home and ensure they are providing value to your business.

5. Zero in on the offer, not your company

While it’s great to have a fun logo, company story, or employee profiles, you don’t want visitors interested in a specific offer to have to dig through all your website pages to find what they’re looking for.

6. Eliminate distractions

It’s easy for customers to get lost on the digital path from one click to another. By having a BUZZ Page with a single focus, you’re eliminating any potential distractions that might lead visitors astray.

7. User-friendly

Forms on BUZZ Pages are simple and easy to use for the customer. More lengthy or complicated forms can be intimidating to visitors and scare them away completely.

8. Help you reach a specific audience

Segmenting your customer base helps you to target specific consumers as your audience through customized campaigns.

By utilizing landing pages, you’ll convert more of your new and returning visitors.

9. 𝗧𝗵𝗲𝘆 𝗰𝗼𝗹𝗹𝗲𝗰𝘁 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀
All activities on your custom BUZZ Page are tracked so you have greater transparency regarding the overall engagement of your prospects beyond the potential of a phone call. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗲𝗱, providing you with information useful to help convert leads before you reach out.

Enjoying this blog? As a thank you for reading it, we'd like to offer you the following special gift:

1x FREE Website Audit

With our audit, we'll show you how users are currently engaging with your website and provide ways you can improve conversions.

10. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀
With a BUZZ Page, you create a data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages, you can gather insight into your marketing performance, such as how your various marketing offers compare or how visitors and leads are converting over time. ³
In a world where digital marketing is becoming increasingly significant, a BUZZ Page is one of the best investments you can make for your business! Interested in learning more? 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼𝗱𝗮𝘆!

Let's get to work

Sources: 1. https://instapage.com/blog/landing-page-brand-marketing 2. https://digitalmarketinginstitute.com/blog/what-is-seo-and-why-is-it-important 3. https://blog.hubspot.com/blog/tabid/6307/bid/32566/why-landing-pages-are-an-indispensable-part-of-marketing.aspx