If you want your hearing practice to stand out to new potential customers and to sell more hearing aids, you might want to think about updating or redesigning your website!
Having a well-designed, and functional website for your practice is essential. Smart devices, social media, and search engine use are all on the rise for people of all ages. Relying on repeat customers or word of mouth just isn’t cutting it anymore for business owners today.
In fact, a whopping 76% of consumers report they lookup companies online before physically visiting a business, and nearly half of consumers (45%) are likely to visit a company’s physical location after finding a strong online presence on a local search page.1
Keeping your website up-to-date and aligned with your brand’s standards is just as important for making a great first impression on customers online as keeping a clean and organized lobby is for customers at your practice’s physical location.
While there are many ways you can utilize your website and maximize its ability to attract and convert new customers, we want to highlight some key aspects that you should consider:
Accessibility
Online users decide very quickly whether they want to work with your business after looking at your website. Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage.2 With so many different business options available, your website has limited time to catch users’ attention and sell your brand.
Your website also needs to be fully functional and optimized for mobile use. If a user must search for information or are left with questions about your business, they are more likely to simply go elsewhere rather than keep digging. It is essential that your website has an easy-to-navigate user-friendly design that encourages hearing aid customer conversions.
Information about your business, such as hours of operation, location, and contact information should be extremely easy for online visitors to find. Consider a strong call to action accompanying your contact information for efficient conversions.
Credibility
Having a legitimate and credible website not only helps your practice rank higher on search engines like Google, it also increases your overall visibility. Your website is your online profile and the first place where your audience learns about you and what your business stands for.
65 percent of people see online search as the most trusted source of information about people and companies.3 That’s a higher level of trust than any other online or offline source.3
Prospective new patients will want to know the face behind the business and your personal experience. This is your chance to share your story, credentials, values, and promise to provide excellent service.
It’s also important to keep your brand’s look and feel consistent across your website and all other online platforms. Having links to your social media or blog further helps establish credibility and a complete showcase for your business.
