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Holiday Season Hearing Aid Marketing

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The holiday season is a time when people get together with family and friends. While patients may be more focused on the festivities than they are on scheduling their next hearing care appointment, this is a time for many people when a decline in their hearing will become a bigger problem and made more obvious with the holiday social interactions. 

Conversations with friends and family in a noisy or busy environment may be the first time people begin to notice issues with clarity or volume. Now is the time to raise awareness about the signs and symptoms of hearing loss.

Itโ€™s important to share with your patients how to recognize declining hearing in others and information about the next steps to take, such as scheduling a hearing test. 

Itโ€™s understandable that with everyone focusing on family, there might not be as much prioritization of remembering to care for their hearing. However, there are some holiday-specific hearing aid marketing strategies to help you reach your target audience!

Holiday Season Specific Discounts. One-third of shoppers report holiday weekend purchases are driven by promotions.1 Target people who will be around their extended families or loved ones, and encourage people to recognize the signs of hearing loss in others.

Discounts on multiple family member tests or referral credits can be the extra incentive customers need to make an appointment for themselves, or even encourage a loved one to do so.  

Giving Back and Thanking Your Community. In the holiday spirit, offering evaluations to those in need is always a great idea. You can also consider specific thank-yous to community members such as firefighters and law enforcement who deal with on-the-job hearing hazards. Not only is this simply a great thing to do, but it also goes a long way toward increasing your brand awareness. 

๐—ง๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜ ๐—ก๐—ฒ๐˜„ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ ๐—ฅ๐—ฒ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€. Toward the end of the year, many people focus on their health as part of resolutions. This would be an excellent time to focus on the importance of hearing health related to overall health and to promote hearing health screenings

An estimated 188.9 million Americans (๐Ÿณ๐Ÿฐ.๐Ÿฌ๐Ÿฎ% ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ผ๐—ฝ๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป) said that they were determined to learn something new, make a lifestyle change or set a personal goal in an effort to better themselves in 2021. ยฒ

Ask a Beeman Marketing representative about our โ€œHearing Health Invitationโ€ style of direct mail, email marketing, and digital ads!

One-third of shoppers report holiday weekend purchases are driven by promotions.ยน

Keep in mind that if you do offer Holiday deals or promotions that you need to be ready to address those leads in a timely manner! If your office is going to be closed, make sure to have an answering service in place so you donโ€™t miss out on any responses. Ensure that your holiday hours are easy to find and up to date online.
๐—จ๐˜€๐—ฒ ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐˜๐—ผ๐—ผ๐—น๐˜€ ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—น๐—ถ๐—ณ๐—ฒ ๐—ฒ๐—ฎ๐˜€๐—ถ๐—ฒ๐—ฟ. On top of voice message services, many companies are now also incorporating chatbot features on their websites that can respond to customers in real-time.
This is perfect for when offices are closed for the weekend or holidays, as customers can have their questions answered right away. If you want to learn more about keeping on top of leads with chatbot technology or with managing your leads, website, and online presence in general, we can help!

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Sources:1https://www.wordstream.com/blog/ws/2017/11/27/holiday-marketing-stats2https://www.finder.com/new-years-resolution-statistics