There’s no doubt that digital marketing and direct mail are both essential tools for any business. You might be thinking that if you’re using one, there’s probably not a real need to use the other.
Actually, when the two are paired together you can yield much higher conversion rates overall, especially in the Hearing Care industry. Here’s why:
Digital marketing is being used more today than ever before. Each year social media platforms see a significant increase in user engagement.
As of January 2021, there were 4.66 billion active internet users worldwide, with 67% of adults ages 65 and older saying they go online regularly.¹
Gone are the days when businesses could get away with neglecting their online presence or digital brand and could rely solely on print.
There is, however, a downside to digital.