When you consider the marketing mix you’re using for your hearing aid practice, there are many types of marketing to choose from. From the most traditional medium of direct mail to the new insurgence of social media and digital marketing, it’s important to remember the in-between staple, email marketing!
In 2020, the number of email users reached the 4 billion mark, which means that over 50% of the world’s population was using email. The latest reported number in 2021 exceeds 4.1 billion.1 That’s a lot of potential reach!
Beyond the substantial number of users, there are many other reasons why email marketing can benefit hearing practice owners. To name a few:
For every $1 you spend on email marketing, you can expect an average return of $42.2 With many businesses feeling the blow to budgets since the start of the pandemic, this is an especially effective value to price ratio.
Email marketing allows to create a completely customizable look, feel, and message-
The top 3 reasons for using personalization in email marketing are improved open rate (82%), higher CTR (75%), and better customer satisfaction (58%).3 Personalization can also help establish your brand feel by featuring your name and logo and help establish your business’s credibility.
Email can be used as an easy and secure way to communicate effectively with your existing patients! It is strongly recommended that you work with a third-party HIPAA-compliant provider to provide you with peace of mind and confirm that your policies, procedures, and practices are in line with protocol. This isn’t a joke, a major San Francisco IT support company was fined $900,000 in 2006 for sending emails with false or misleading headers! 4
There are no shortcuts to becoming HIPAA-compliant. There are many protocols and safeguards you must implement to ensure the confidentiality and integrity of protected health information. By using a 100% HIPAA-Compliant Patient Email Marketing service, such as the one we provide here at Beeman, you gain peace of mind along with highly effective marketing!
𝗦𝗲𝗻𝗶𝗼𝗿𝘀 𝗮𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗲𝗺𝗮𝗶𝗹-
As of 2019 over 𝟴𝟲% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗴𝗲𝗱 𝟲𝟱+ had an email account that they used regularly, and that number has continued to grow since.⁵ For hearing practice owners, that means a large percentage of your clients can be reached through this platform. This includes some of your audience that might not be reached elsewhere such as on social media.