When it comes to social media, the different platforms available today are seemingly endless. Keeping up with what sites are new, popular, or can actually deliver results can be a daunting task.
If you’re not utilizing social media marketing for your Hearing Care practice you should be. With 80% of customers engaging with brands on social media, it’s essential for your business to keep up and stand out.1
While there’s no perfect formula for using the right social media platforms that’s the same for every business, we’re here to teach you more about all of the different options are available, and what potential benefits each of the top social media platforms can provide!
Before we get into the different options, we want to touch on the importance of engaging across multiple channels. Being able to connect with, respond, and engage with your customers across a variety of platforms can help you build a reputation of providing good customer service, being responsive, caring, and ready to assist at any time.
51% of people say they’d likely become a repeat customer after a company replies to a question they have on social media. 41% said they’d be “somewhat likely” to become a repeat customer.1 While those are some good odds, using multiple platforms can up the odds in your favor even more.
Some of the top social media platforms to consider:
Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.89 billion monthly active users.2 Facebook is the most popular social media platform worldwide in 2022.2
Along with Facebook is Facebook Messenger, with 1.3 billion active users.2 If people have questions about your business, there’s a good chance that if they’re not calling your practice directly they will be using Facebook to send you a message.
Facebook is the social media platform where you can find many of your senior clients, half of the population aged 65 and older say they use the site – making Facebook and YouTube the two most used platforms among this demographic.3
Instagram is a great platform for sharing simple photos. Unlike Facebook, Instagram photos can be posted without as much formality or relevance. It’s where sharing a higher total number of pictures is acceptable, unlike some other platforms where you might receive more backlash for bogging up your follower’s timelines.
It’s also a great place to show off pictures of new products or technology updates that you might not have space to share on your website directly.
Twitter is a great social media platform for gathering insight. Twitter sees 6,000 Tweets every second.4 This puts into perspective how actively people are using it as a conversation platform.
These conversations can prove to be a great source of customer insights. Using Twitter can help you understand trends and research topics that your audience cares about so you know how to reach them more effectively with your marketing.
Youtube is the second most popular social media platform worldwide behind Facebook in 2022 with 2.29 Billion users.2 73% of Americans aged 36 to 45 use YouTube, along with 70% of those aged 46 to 55 and 67% of those 56 and older.3
Youtube can be used for videos demonstrating how to use products, for showing patients what to expect with a service or during an appointment, or even showing off a tour of your office. Youtube has a lot of built-in features that make uploading and sharing videos easy and effective.
TikTok is a video-focused social networking platform that features short-form videos. TikTok videos are under three minutes long and usually focused on being fun and entertaining in contrast to youtube videos that are typically longer in duration.