Facebook– almost every business has one, but does every business owner recognize how important it is to keep your page accurate, active, and up-to-date?
There are around 2.89 BILLION people who use Facebook!1 Among Americans 65 and older, 46% use Facebook.2 Seniors are the smallest but fastest-growing Facebook age demographic; the share of older Americans on the platform has more than doubled since 2012.2
Beyond the fact that Facebook allows businesses to help build relationships and communicate with their current clients and potential clients, it can be used as an essential tool to aid in a variety of other areas!
Learning about who is searching for and interacting with your business- by learning audience insights. Facebook is the leading social platform, reaching 59% of social media users,1 and there’s a lot to be learned through that vast network. With your business page’s traffic, you can learn more in-depth demographic information about the people who show interest in your practice.
Providing a personal touch- putting a face to the name so to speak. Online visibility goes a long way when potential customers are comparing your business to others that offer similar services. If you were presented with the choice between a warm, welcoming face known to be friendly with a great reputation vs an unknown option, which would you choose?
Make sure your visitors are getting to know you, your business, and your patients. What makes your business unique? Are you involved in community events? What made you go into your business? Has your business been in the family for multiple generations? These are all things that you can share to provide a personal touch and show visitors what you’re all about!
Building your brand– choosing the look and feel you want to present to your audience. You have the power to decide what your brand looks and feels like!
You’re not just a business, you’re a brand with a feel and reputation. Keeping your page active shows that your brand is active, relevant, and reputable. With a well-built brand comes brand loyalty and organic promotion through customers who promote your brand simply because they recognize its value.
Multiple positive reviews, frequent engaging posts that are relevant and interesting, and accurate information are all essential to making your brand show effort and value.